We have in the past few years witnessed a proliferation of the wedding photography segment of the industry. New entrants now vie for a ‘slice of the pie’ so to speak together with long established names in the market. Fortunately though, the market is still sufficiently large and capable of supporting the increasing number of wedding photographers.
As a publisher however, we feel that our direction for the future will not include developing another run-of-the-mill publication to rival the traditional bridal magazines. Indeed even our sister publication weddingsmalaysia does not compete directly, as it distinguishes itself from them by offering what the traditional wedding publications do not offer. What we will develop however are niche publications – ‘target-specific’ titles that will complement weddingsmalaysia.
These niche publications will focus on specific segments of the wedding industry where each title will be entirely dedicated to a particular element of a wedding. We believe that these specialist titles will encourage couples to delve further into the service providers represented, learn more about their business philosophies, their styles and ultimately get to know them better before making an informed decision on whom to appoint.
The first of these niche publications is dedicated to Wedding Photography and it is on this premise that THE HIPLIST – WEDDING PHOTOGRAPHERS has been published in September 2007.